Okay, I am doing it. I am outing myself as a materialist (apparently). What’s the story behind this?
My Sunday read for this week comes from The Atlantic (a fabulous magazine, by the way). I posted the article on Twitter the other day. In short, studies seem to show that “materialists” are prone to have more excitement about upcoming purchases than actually owning the stuff they buy. I couldn’t help but make a connection to my wine purchases. It has definitely happened to me in the past that I get so excited about the shipment of a box that I feel a certain emptiness when it finally arrives. That does not mean I will not enjoy the wines once I open the bottle. But I sometimes do get a “Ah, so that’s it?” feeling.
I am currently (actually today!) expecting a mixed case from Germany that will contain wines from my beloved Kurt Hain winery, two 1989 gems of an auslese (that my friend ManSoo considers his current favorite wine), von Hövel wines and more. I am SUPER excited about receiving this package that a friend is bringing over the pond from Germany straight. But having read this article made me remember similar moments in the past. One of my maxims, for example, is that a wrapped gift is better than an unwrapped gift because then I can at least imagine it is what I truly want (whatever that may be…).
How do you feel about this? Do you know that feeling?
Anatoli over at Talk-a-vino suggested in our Twitter conversation that I should start a p0ll. So let’s try that out. I am curious how you feel about this. Please also use the comments section if you have something to say about it. Thanks for playing! And have a great Sunday no matter what.