Monthly Wine Writing Challenge #9: Fear


This is my entry in the ninth installment of the Monthly Wine Writing Challenge (short MWWC) competition. You can find more information about the challenge here (I am just now realizing its About page needs a bio badly!). Last month’s winner, Jeff aka The Drunken Cyclist gave us the topic “fear”

Fear is an all too common emotion associated with wine. Sometimes it marks itself as a certain uneasiness when you feel like you have no clue what to look for. Sometimes it is the horror of staring at row after row after row of wines in a wine store. Sometimes it shows itself in frustration when you look at a wine label and wish you understood what these things meant, and then you just give up. Sometimes it is this terrifying feeling of being invited to a wine party and you wonder what to bring…the list is endless. A wine culture and culture of wine writing that clouds itself in mystery in order to be needed to “enlighten” the few and the many has done its part in keeping this fear alive.

Having grown up with wine and surrounded by vines, although my family does not own any vineyards, might have prevented me from ever feeling this way. Also, being a native speaker that can understand the world’s most confusing wine labels, Germany’s, has made me confident that I can figure out any wine label…

So let “fearless me” share my manifesto (hey, I lived in Karl Marx’ city of birth for almost 10 years…that’s gotta have some influence on me) that I live by when it comes to wine that might help alleviate a fear you might have:

1) YOU are what matters when it comes to wine. Wine is a tasting experience, and we all have different taste buds, different likes and not so much likes, preferences and bring certain experience to the table. Don’t let anyone tell you what you have to like or what you should avoid. After all, what does a 100 point rated wine do for you if you don’t like it?

2) If something is normal, fear usually subsides. So take this: Wine is just a drink. Some might disagree, and while there is definitely an art and craft going into it, what it boils down to is that it is a drink. Just like beer or cocktails.

3) For me, wine is also a grocery, a staple food (in German we have this great term for staple foods and drinks: “Lebensmittel” aka “goods of/for life”). That means I incorporate wine into my daily (ok, perhaps not every day, but most day) routines. Making wine a normal part of your life makes you feel easier around it.

4) Regularity and routine gives us the strength to go further and overcome fear. For me, having wine for dinner regularly gives me the possibility to explore more, which is the true fun of wine: Drinking Riesling or Cabernet Sauvignon or Sangiovese every night of the year would soon be boring (on second thought, maybe not Riesling for me…sigh). But still: Go ahead and try new wines. Try to pair them with your food. Be creative. If you don’t like the wine, that’s unfortunate but also good because:

5) How do you know what your favorite beer is? How do you know what your favorite cocktail is? You must try different drinks to find that out. Take the grapes as the starting base because they are, after all, the key ingredient in wine. Seek out new grapes that you have not heard of before. The Wine Century Club, which provides lists of different grape varieties, might be a good helper in that regard.

6) Not being alone is a good way to overcome fear (we remember that from early childhood, right?). Ask around, there might be friends that are interested in trying wines with you. Or sharing their experiences with wine. Wine is a social drink, and it is best appreciated with others.

7) Knowledge is a great way of overcoming fear. I don’t want to force anyone to read wine books (although I love them, with a glass of wine by my side), but why not talk about what you experience when you try a wine. If you have no one to talk to (I feel for you!), take some notes: What do you like about the wine? Is it the flavors? Is it how it feels in your mouth? Does it smell good? Is it sweet or dry? Do you like how it tastes after you swallowed it? This way you will build a sort of database that helps you remember what you liked. From that base, you will soon find out what types of wines you like: drier or sweeter, younger or older, fruitier or dirtier. You work out a matrix of what works for you and you might find that you are expanding from it over time.

8) When fear is too strong, find allies. I was just at a huge wine store in Eastern New York state the other day. The selection was overwhelming. So I went and asked one of the salespeople to show me some wines I was looking for. They steered me into a wine direction, and the talk was fun and educating. They knew a lot about the wines (which is how it should be, they make a living from it!), so I gained a lot from talking with them. Don’t be afraid to seek help. While it is a plus if you have an idea if you like fruity wines or dry wines, a good salesperson in a wine store will help you find something for you.

9) When fear kicks in, trick it. There is an easy to remember rule of thumb when it comes to picking a wine in a wine store and you don’t want help or help is not available: The lower the alcohol level, the sweeter the wine. An alcohol level under 10% ABV usually tastes sweet, between 10% and 11.5% somewhere in the middle, and over 12% is usually a dry tasting. This sets the base line for whether you will like the wine or not.

10) Be adventurous! It is all too easy to go back to a wine you liked, and often that will be just what you need and that is fine. But I strongly encourage you to take wine as a vehicle to get to know the world. I am a traveler at heart, and those many days that I cannot be on the road, I can let a wine bring a distant region or an exotic grape into my day. It makes for awesome stay at home travel.


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28 thoughts on “Monthly Wine Writing Challenge #9: Fear

  1. Stefano says:

    What a wonderful take on the theme (apologies for not reading it in time for voiting though…) I wholeheartedly agree with your take on how to approach wine (I know, hardly a surprise!) ;-)

  2. foxress says:

    Great manifesto, Oliver! And make that three orders for the Lebensmittel t-shirt. Now, that’s a word to live by!

  3. GFwinecountryliving says:

    Great advice.

  4. Sally says:

    Like this post and love point no 1!

  5. […] The Winegetter: Monthly Wine Writing Challenge #9: Fear […]

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  8. What a terrific manifesto! Good tips for overcoming fear of any kind, actually. Well done.

  9. I like the message on the t-shirt, I just have a fear of wearing t-shirts.

  10. mwwcblog says:

    Reblogged this on mwwcblog.

  11. Nicely done, Oliver! And yes, if you can decipher a German wine label, you can decipher ANY wine label. I especially like #10 . . . drink outside your comfort zone! Prost!

  12. ksbeth says:

    great tips, you are like the dear abby of the wine world )

  13. Fabulous tips! I especially liked #9 as I never knew the difference between alcohol levels in wine. I’m not afraid to try any wine, just afraid I’ll wake up to none the next day…

  14. #7 Notes, or a wine diary in my case got the ball rolling for me a few years back. A great tip!
    BTW – “Lebensmittel” aka “goods of life” should be on a t-shirt :) I want one!

  15. Good advice ! i like the Lebensmittel concept.

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