I am currently in California, visiting family, so I am making this a shorter entry…
I came across the post a while ago, and I really enjoyed reading it. The wine industry in the US has been puzzling in its complexity of winemakers, middle men and retailers and consumers. Lyle Fass, an importer of small wineries in Germany and France who sells directly to his customers who are usually consumers, writes an entertaining and interesting blog over at Rockss and Fruit. In this piece, he explores what it means being an importer selling to consumers directly.
I thought it was interesting and threw a light on what importers and wineries think about when they do their business.
Have a great Sunday!
the winegetter 